In an interview with Film Threat, Rubin said the site is â. . . all about allowing anybody to raise money for any idea. â Users can create a page for their funding campaign, set up an account with PayPal, make a list of "perks" for different levels of investment, then create a social mediaâbased publicity effort. Users publicize the projects themselvesâthrough Facebook, Twitter and similar platforms. The site levies a 5% fee for successful campaigns. For campaigns that fail to raise their target amount, users have the option of either refunding all money to their contributors at no charge or keeping all money raised minus a 9% fee. Unlike similar sites such as Kickstarter, Indiegogo disburses the funds immediately, when the contributions are collected through the user's PayPal accounts. Indiegogo also offers direct credit card payment acceptance through their own portal. Those funds are disbursed up to two weeks after the conclusion of a campaign. According to The Wall Street Journal, as of January 2014 over 200,000 campaigns have been launched, raising "millions of dollars" to people running crowdfunding campaigns in 70 to 100 countries every week. Already-funded projects also use Indiegogo, to create publicity or find distributors.